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Overall, global wellness trends show a clear shift towards more proactive, data-driven and personalized health. More and more people want to understand their bodies with the help of measurable values, medically anchored information and increased transparency. The focus is shifting from individual symptoms to the whole – where metabolic, hormonal and mental health are seen as interconnected systems. As the use of health data, AI and preventive diagnostics increases, health is no longer something reactive, but a long-term and conscious investment for the future.
The shift is not only visible in attitudes but also in behavior. 55% say they are willing to spend over 1,000 SEK per month on better nutrition, self-care, and physical and mental health. In other words, health is no longer a side project – it is a conscious investment.
A new global report from NielsenIQ clearly shows which areas are at the top of the agenda right now and at the same time provides a clear indication of how we will think about health in 2026. But what do these global wellness trends really mean for those of you who want to understand your body better?
Transparency and trust – a clear awakening in the industry
One of the clearest signals in the global wellness trends is a shift away from general health promises and vague claims. Many people today experience a growing distrust of “miracle cures”, trend-based dietary supplements and general advice that is not based on the actual conditions of the individual.
Instead, knowledge that can be verified and monitored over time is required:
- Measurable and objective values.
- Medically based information.
- Clear information about what is normal – and what is abnormal.
- Transparency and accountability in medical decisions.
This is where medical health checks and diagnostics are taking on an increasingly important role. Objective data replaces guesswork and creates the conditions for more informed decisions about one's own health. In parallel, more people are using AI to discuss their health, according to the latest report from ChatGPT, over 250 million users write about health-related dialogues every week. This development is putting great pressure on doctors worldwide due to increased patient awareness.
The body's systems in focus - not just symptoms
A clear trend is that people want to understand the whole body, not just a single symptom. Metabolic health, cardiovascular status, hormonal balance, inflammation and organ function are increasingly seen as parts of a coherent system.
This explains why broad health checks continue to increase in popularity. Through a comprehensive health check, you not only get a current status but also the opportunity to:
- Follow changes over time.
- Detect risk markers early.
- Link lifestyle to actual biological effects.
For many, a broader Health check is a first step towards that very overview.
Health data + technology = personal health
Wearables, apps and digital tools have made health data more accessible than ever. But numbers alone are not enough. The big change ahead of 2026 is that people want to put their data in a correct medical context.
Blood values, pulse variation, stress levels and sleep patterns need to be interpreted correctly, otherwise they risk creating more anxiety than clarity. Therefore, the need for professional analysis and context-based interpretation, where the individual's wholeness is taken into account, is growing.
Weight, metabolism and hormonal health
Globally, we are also seeing a shift in how weight and body composition are discussed. The focus is shifting from aesthetics to metabolic and hormonal health.
More people want to understand:
- Insulin sensitivity
- Blood sugar regulation
- Fat and muscle balance.
- How hormones affect energy, hunger and recovery.
This means that both preventive blood tests and follow-up analyses will become central parts of the health strategy of the future – not least to reduce the risk of lifestyle-related diseases.
Mental health and stress – from “soft values” to biology
Stress, sleep and mental recovery are no longer vague concepts – they are increasingly seen as biologically measurable conditions. Cortisol, inflammation markers, heart rate variability and sleep quality are used to understand how the body is actually affected.
By 2026, interest is expected in:
- Stress-related biomarkers such as cortisol.
- The effect of sleep on hormone balance.
- The connection between mental and physical health.
As more people want to understand how everyday stress affects the body in depth, interest in the connection between metals and physical health will increase.
When blood tests are no longer enough
Another clear trend is the desire to look inside the body, not just measure blood values. Imaging diagnostics are increasingly being used preventively - not to look for symptoms but to create reassurance and detect changes early.
More and more people are choosing to invest in their health through a so-called full-body scan as a complement to traditional health checks, especially in the case of:
- Hereditary risk.
- Your own desire for maximum overview.
- Due to illness in your vicinity.
Do you want to know what your health actually looks like?
Whether you want to get a broad overview, follow up on specific values or supplement with advanced diagnostics, knowledge is always the first step. Understanding your health provides better conditions for both security and long-term well-being.